Businesses should always strive to have enough employees on hand to get work done well — and on time. Understaffing scenarios can lead to overworked team members, missed deadlines, and frustrated clients. But too many employees cause issues, too. If team members are standing around with nothing to do, labor costs will be higher than they should be. Not only that, but when team members don't feel useful, it can be demoralizing and may cause them to seek more engaging work elsewhere.

The marketing strategy for a B2B business tends to be a little different than that of B2C companies and presents its own unique challenges. Thankfully, plenty of excellent digital marketing tools can help B2B companies achieve marketing success. From tools designed to help you attract more website visitors by optimizing your site's SEO to email marketing tools and many more, there is no shortage of excellent marketing tools available for B2B companies.

There are little things we do at work every day, over and over. While it may only take a couple of seconds each time, if you repeat it dozens of times, the task wastes time — and time is money. This is why it’s crucial to streamline repetitive tasks by automating them. Automation apps give team members a simple way to increase the functionality of their workflow.

Marketers can successfully execute technology to help them accomplish cool things that expand their brand, reach more prospects, and facilitate sales in closing more deals. The key to making it happen is choosing the right tools. Anytime you’ve shopped for marketing automation tools you’ve undoubtedly dug through extensive lists of options. The sheer comparisons are enough to make you give up and keep doing things the old way!

Who should be on a digital marketing team? That’s an age-old question many marketing team leaders ask at each stage of an organization’s growth. Many factors will determine your digital marketing team’s structure — budget, size of your organization, business goals, and the list goes on. But there are still some core team members who will not only take your brand to the Super Bowl but also score the winning touchdown.

Successful project managers juggle three core aspects of every project — cost, time, and scope — to move everyone toward the next big deadline. The triple constraintproject management triangle is a model that helps you visualize this process and make it a reality. Much like the three sides of a triangle, these three factors, also known as “constraints,” have to be balanced if you want to cultivate a successful project.

When most professionals hear the term “project management,” the first thing that comes to mind isn’t exactly a great image. Pedantic planning meetings. A never-ending sea of task completion emails. The project manager stopping by (yes, again) to ask about task status, interrupting the person from actually working on the task. Before the project managers boycott us, we’re secretly on your side.

Project management trends are a big part of what you pay attention to as a successful project manager. There’s a lot on your plate, from resource management to data analysis and proving the ROI of your strategies. It can all become overwhelming pretty quickly. Thankfully, the latest project management trends provide solutions that help take a load off and increase your chances of success. Below, we discuss some of these trends and give tips for implementing them effectively.

It’s tempting to think that only credentialed project managers with that dedicated job function need to worry about project management styles, but that isn’t the case. Planning and organizing are two of the four main functions of management, so people managers also need to know the right way to plan and manage projects, not just specialized project managers. With that in mind, let’s walk through an overview of the seven dominant project management methodologies.

Who’s the first person you call when you have a busted pipe? Maybe your dad. Maybe your spouse. Most likely a plumber. Imagine that plumber walking into your home without his toolkit. He gives you a charming grin, stands in the Superman pose, and tells you that everything will be okay. That’s not comforting to you because you know that the busted pipe won’t be fixed without his tools. Your digital marketing team can’t do their jobs effectively without the right tools.