The growing field of marketing resource management is transforming the way marketing departments and marketing firms organize their assets, structure their work, and allocate resources. This important discipline is still in flux and can mean different things to different audiences — and vendors. In this guide, we’ll define marketing resource management in a way that makes sense for creative agencies and marketing teams.
Every project has a life cycle: At minimum, a project has a start and an end. Those points and everything in between form the life cycle of a project. The real question is whether a business will plan that life cycle strategically through project management — or let the life cycle happen to them instead. If you ask us, we’ll tell you the first option is the way to go. Letting the project run the team rarely ends well, while proactive project planning frequently leads to success.
For anyone involved in project management, resource management is a crucial skill to learn. It’s how you ensure that you have the right resources to complete the project — but even more than that, it’s how you ensure that those resources don’t go to waste over the course of the project.
If you were profitable last year, congratulations! It's a good reason to celebrate and offer your employees some profit-sharing bonuses. However, past profitability doesn’t guarantee your future bottom line will always be as exciting. Business owners know they can never stop growing, improving, and reaching beyond their comfort zones.
Nobody likes a breakup but just like in our personal lives, professional breakups with clients are also inevitable at times. Sometimes it's just not meant to be and it's better for both parties to go their separate ways! There are plenty of red flags that can pop up letting you know that it's time to say goodbye to your client. Whether that's down to them being a bad fit for your agency or being disrespectful towards you or your team, sometimes you just know it's time to let go.
Being or becoming a manager can feel like a daunting task in today’s business world. This is especially true if you’re new to management, recently stepped into a higher-level or unfamiliar role, or leading a rapidly growing company. While we can’t solve all the growing pains you face, we have some great news: No matter your industry or your level of management, you’ll perform the same set of four functions as a manager.
Every ship needs a captain, and every captain needs a map to guide the journey. The map for your brand’s digital marketing journey depends on the marketing efforts you choose, including the multi-channel marketing campaigns you and your team put together and execute. Ah, execution — the most difficult part of it all. Did you know that the chances of executing a great marketing campaign increase with proper project management?
If you’ve worked in a creative agency, odds are you’ve been wrangled into many a boardroom for a team brainstorm. You’ve felt the rush of a light bulb go off ready to share a game-changing idea, and basked in the comradery of everyone's creativity coming together–but what’s happened now that the in-person exchange of ideas has, stopped? Can you still get that same collaborative rush, remotely?
Every project has a life cycle: At minimum, a project has a start and an end. Those points and everything in between form the life cycle of a project. The real question is whether a business will plan that life cycle strategically through project management — or let the life cycle happen to them instead. If you ask us, we’ll tell you the first option is the way to go. Letting the project run the team rarely ends well, while proactive project planning frequently leads to success.
Every project has a life cycle: At minimum, a project has a start and an end. Those points and everything in between form the life cycle of a project. The real question is whether a business will plan that life cycle strategically through project management — or let the life cycle happen to them instead. If you ask us, we’ll tell you the first option is the way to go. Letting the project run the team rarely ends well, while proactive project planning frequently leads to success.
