For decades, outsourced customer support was considered an easy way for businesses to increase support bandwidth at a reduced cost. But in too many cases, the quality of service suffered as a result. As recently as 2018, a survey by Gladly found that 61% of customers felt like they were treated as nothing more than a case number.
Founded in 2010, Freshworks is a global SaaS firm that provides customer engagement solutions for organizations of all sizes. The firm entered India’s unicorn club (start-ups valued at or above USD 1 billion) in July 2018. The firm has grown from a 6 member team in 2010 to a 2500+ member strong company and has a dozen products under the Freshworks brand.
With the new year setting in, you might have already identified new leaves to turn, and set your customer service objectives accordingly. Along with the goals that you have already framed, here are five questions that can help you reflect on your current support setup, ensure that you are on the right track, and fine-tune your objectives for the year.
When you’re a part of a customer-facing team, it is easy to feel bogged down by the sheer volume of customer queries or complaints you need to resolve. C-level executives who head customer experience and customer service functions feel similar heat too, when customer ratings drop. On such days, you might have needed that extra bit of motivation to really drive you… and that’s completely normal! A shot of espresso could work one day, a pizza can do the trick on another.
Did you think you would see a day when brands would use WhatsApp to have service conversations with customers? Or that customers would actually prefer not speaking to human agents? The unpredictable nature of technology means that you should always be on the lookout for emerging trends, or you’ll face the risks of dealing with obsolete processes.
The ever-rising demand for digital-first engagement has made customer experience a major brand differentiator in 2020. This demand for customer experience has encouraged an ‘influencer’ culture, which has CX leaders from various industries share best practices and innovative thoughts. Customer experience influencers like Neil Patel, Shep Hyken, and Jeanne Bliss are looked up to for guidance by companies and individuals wanting to provide to their customers moments of delight.
As you embark on a new decade, you might want to take some of these apps along in your quest to wow your customers. These apps will not only ease your workflow to let you focus on what matters the most — customer experience — but also help you get more efficient at your job.
Every growing support team needs a standardized customer service process. Without proper guidelines in place, your agents would be left in the dark, not knowing how to approach an issue – leading to duplication in effort and a delayed response time for customers. While using a ticketing system can help automate certain actions, it is unlikely to solve your team’s productivity unless your agents follow a documented customer service process as well.
Customer service plays a crucial part in guiding a business to success. You need to have well thought out customer experience goals from the inception of your business, and have a game plan on how to get it right. So, it’s very important that you pick the right customer service application based on your business’s vision and requirements. However, with a slew of applications available for customer service, how do you know which one is perfect for your team?
In our previous blog on video support, we discussed how video technology is changing the customer support landscape. In this article, we’ll take a look at how video technology can help boost the customer support you provide. We’ll also take a look at the technology required to offer video support.
