Many agency owners don't begin with the end in mind. Did you? If you answer questions like "How much do we need to make?" with "I don't know...more!" or "When will I be able to retire?" with "Not now!"... ...you're not alone. Seasoned agency owner, Karl Heasman, Founder of Greycott Consultancy has had his own successful exits and now helps other agency owners prepare for acquisition--by beginning with the end in mind.

Many agencies--just like yours--are echoing this common refrain: Either it’s feast or famine right now. In today's episode, Joe Sullivan shares how his agency, Gorilla 76, is experiencing a "feast" season where demand is exceeding supply. They’re having to tell clients they can’t start working with them for several months–even if they’re ready to sign & start today. It’s a good problem to have, but one that they’ve still got to solve. An aim for what Joe refers to as “managed growth.”

How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency? Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (with great results) and has seen it done poorly (with wasted time and money).

Should you productize your services? Does a productized service business completely differ from the standard agency model? Can both models co-exist within the same business? These are all questions we answer in today's conversation with Sam Shepler, CEO of Testimonial Hero. He transitioned from leading a full-service video production agency to founding a productized service business in 2018. In this episode, Sam shares the 3 specific benefits of productizing your services--and the potential pitfalls to look out for.

If your agency’s become a trusted advisor to your clients, then you’re probably getting asked for recommendations & advice all the time. I can border on a feeling of frustration if you’ve faced this enough: Can you help with this? Do you know anyone you’d recommend for that? If your clients are asking about other areas where you *can’t* help, you hate to not be able to help. But… What if you could add more value to your clients AND tap into partnerships that could generate net-new clients for your agency?