Teams | Collaboration | Customer Service | Project Management

I've been captivated by the potential of AI since my early days in the tech industry. Though the path forward wasn't always clear, I sensed that AI would fundamentally transform the way we work and live. At Asana, we initially focused on more immediate breakthroughs in machine learning and natural language processing.

When launching a new product, organizations are faced with many challenges. For example, issues like fragmented communication, lack of visibility, and unclear goals are common. Learn strategic solutions to streamline processes and enhance team collaboration for successful product launches. On paper, product launches seem deceptively simple—you brainstorm a great product, set a game plan and, with a few adjustments, set a successful launch in motion.

Many large companies struggle to achieve their strategic goals due to implementation challenges. Learn five common goal management obstacles and solutions, including ways to enable better visibility, flexibility, accountability and resource allocation. Designing goals is a routine part of planning in every enterprise organization. In theory this should be simple—you set goals, make a plan to achieve them, and adjust as needed. The reality turns out to be much different.

For Jana Beiswenger, Head of Business Program Management at Asana, work intake is hugely cross-functional. Her team focuses on business transformation—in other words, making Asana a more effective organization. To do that she needs to align teams around the right strategic programs and ensure Asana has enough resources to achieve business-critical goals. “My role is about creating the right focus holistically so we can execute as a team.

For Tara Vajra, Head of Creative Operations at Asana, creative production is a tight balancing act. Her role requires her to constantly measure existing resources against new requests and larger marketing goals. This is especially tricky at a global company, where she needs to produce assets that work across cultures and partner with stakeholders who live around the world.

How do you know when your work is successful? Benchmarking is a data-driven process that helps you create your own standards to measure success. Setting benchmarks is a simple way to set clear expectations for your team. In this article, learn the different types of benchmarking and the steps to create your own benchmarks. Success is a vague term—what is it? And how do you know when you, your projects, and your business are successful? The truth is, everyone measures their success differently.