A CRM strategy is a company-wide plan to increase revenue and improve customer relationships using specific actions and technology. In this piece, we teach you how to build a CRM strategy with the use of CRM software. CRM software helps teams turn strategy into action by consolidating data. It also helps teams improve existing CRM strategies to better meet customer needs. In business-to-consumer (B2C) companies, the buyer journey is paramount. Happy customers are loyal to brands they love.

A burndown chart is a graph that represents the work left to do versus the time it takes to complete it. It can be especially useful for teams working in sprints, as it can effectively show whether your deadlines are able to be met along the way. Find out how to create your own burndown chart. You start your Monday off with a sprint meeting. You find out there was an issue with development, which could set you back a couple of days. You wonder, is there even enough time to get it all done by next week?

Fiedler’s Contingency Theory states that, for a leader to be effective, their leadership style must fit the situation. Using this model, you’ll identify your own leadership style, assess the situation that requires leadership, and determine whether you’re the right leader. In this piece, we further break down the theory, teach you how to apply it to become a better leader, and provide examples of the theory in action.

Management by objectives (MBO) is a strategic approach to increasing company performance by aligning company and team objectives. In this article, we’ll explain how the MBO process works and some pros and cons of using the MBO model. The idiom “It takes a village” refers to the idea that success stems from collaboration. As a project manager, you experience this firsthand. You rely on your village—or your team—to complete projects.

Story points are an estimation technique used in Agile project management methodologies to help your team scope the effort required to complete a task. Story points account for factors like task complexity and uncertainty, which makes them more accurate than other estimation techniques such as time-based estimation. Estimating story points may sound complicated, but we’ve got you covered—we’ve broken down the process into six simple steps.

For non-developers, AI can seem like a black box. The concept of AI prompting sends a chill down our spines, especially when we’re bombarded with complicated examples and techniques. Multi-agent prompting? Prompt chaining? ReAct prompting? Sounds too much like the CompSci 101 course we failed in college. But according to Ethan DeWaal, Asana’s AI Program Manager, AI prompting doesn’t have to be complicated.

When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.

AI’s starring role in workplace transformation is now undeniable. CEOs everywhere are asking senior leaders to create strategies for maximum AI impact, while frontline managers and their teams must navigate rolling out this new reality. AI feels like an imperative within all corners of the org chart. Eager to dig deeper, we turned to the latest research from Asana’s Work Innovation Lab, a think tank developing human-centered, cutting-edge research to help businesses evolve.