TouchCare’s sales team recently expanded. It was at this point COO, Juliet Frerking knew it was time to bring in a system of KPIs to support the team’s growth and set them up for success. But how would she decide which KPIs to track, and which metrics to ignore?

When Dymatec began expansion into the US, Vaughn Newton wanted to share sales targets in a way that would make new team members across the pond feel included. What he hadn’t banked on was the profound culture change that would happen as a result of making sales figures visible to everyone.

At the start of 2023, Sycous’ Support agents had no access to live Zendesk data. Data Analyst, Michael Brooke would spend an hour each day creating reports for the Support Manager, and the agents would only see what was happening at monthly meetings — well past the point where they could affect what was happening. With a spare TV lying around the office, they decided to try a real-time dashboard. Spoiler alert: it was a huge success!

When Amir started in his role as Customer Service Director at a leading, global software company there was little structure or accountability within the Support team. They weren’t on the same page — and individual performance varied drastically. Being a remote team only amplified the problems, agents were often working in silos with no visibility of what others were doing.

Ralph van den Borst has been with 3D printing filament company ColorFabb for four years. When he joined, the team were using Outlook to manage their incoming tickets – they had about 240 sub-folders. He’d often hear the team say things like “we’re really busy today” or “today was a bad day” but as a data oriented person, he couldn’t grasp how they were making such statements.

As you likely will have heard by now, Google's old Universal Analytics will finally stop processing data on July 1 2023, with the newer Google Analytics 4 (GA4) taking up the mantle. And although most businesses use Google Analytics, most businesses don’t have a dedicated analytics specialist.