How Intelligent Information Management Affords Nearly 3x ROI for Organizations
In business, if you were to ask a group of executives to name their top five investments which have a measurable positive return on investment (ROI), you would probably see many of the same, usual suspects on their lists: ad programs, salespeople, fulfillment systems, marketing infrastructure, lead generation programs, to cite a few. That checks out. Sales and marketing investments are usually viewed through the lens of ROI, and as well they should. But what about the ROI of technology investments?