Support teams have a hard job. As people deal with more brands across various devices, the pace of business continues to quicken. Products are at our fingertips 24/7 and so we expect customer support to be at our fingertips 24/7. Unsurprisingly, this level of service often fails to materialize—partly because expectations are set so high. To compete in a crowded economy, businesses promise more, but it can be difficult to deliver that level of service consistently and at scale.