Manufacturers are taking the ‘glass half full’ approach to forecasting their performance for the next couple of years. Specifically, they are viewing CX as a potentially profitable tool as they look to overcome what has been a difficult period of supply chain disruption and rising costs. The rationale is that if they can continue to delight customers, it will help them stand out from a crowd of competitors.
As a result of today’s macroeconomic climate, software companies are looking for ways to control costs, accelerate net retention and drive profitable growth. This requires a focus on building customer loyalty through differentiated CX. And agents play a critical role, but many are struggling to keep up with evolving customer expectations. Learn how a tiered approach to customer service can increase customer satisfaction and keep operating costs in check.
It’s fair to say the manufacturing industry is on the fast track to digital transformation. The pandemic exposed the fragility of our global supply chains, resulting in empty shelves and overstocked warehouses. Meanwhile, as the pandemic subsides, inflation is driving up the cost of goods and logistics, putting the squeeze on companies still recovering from the past few years. So it’s no surprise that manufacturers are looking for ways to cut costs whilst still maintaining quality.
As businesses continue to evolve and compete in today’s highly digital and connected world, the importance of excellent customer experience management cannot be overstated. With the rise of social media, review sites and platforms such as marketplaces, customers now have more power than ever to share their experiences with others. As a CX Trends 2023 case study by Zendesk found out, 66 per cent of customers said that a bad interaction with a business can ruin their day.
