Picture this: You’ve just taken on responsibility for a new sales team. You set out to craft an annual sales plan, but you quickly discover that you’re missing key insights and data points. You don’t know what the market for your product looks like, how many sales agents you’ll have on your team, or how much revenue your company made last year. To write a successful sales plan, you’ll need that critical information.
Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to know where to focus your efforts as we navigate uncertainty in a post-pandemic world. To help businesses make good, data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity and CX success.
Digital customer experiences are critical for surviving in a connected world. According to a survey of C-suite executives, more than 70% of CIOs increased investments heading into 2021 to improve customer experience. At an increasing rate, restaurants have adopted app delivery services, fitness memberships pivoted to virtual exercise experiences, retail now rely heavily on e-commerce, and office work accelerated business services like Zoom, Slack, and DocuSign.
Contrary to what you might expect, potential clients are often receptive to cold calls. A study by Rain Group found that 82% of buyers are open to booking meetings when sales reps reach out. Nevertheless, cold-calling and discovery calls can be terrifying for many sales reps. You’re trying to sell a new prospect on a product they know little or nothing about.
Zendesk continues to strive to be an empathetic, active and responsible corporate citizen. As a company that builds software to improve customer relationships, we take a service-first approach when it comes to all our stakeholders: our customers, our employees, our partners and our communities. With that in mind, we are releasing our second Global Impact Report, and like a product release, we aim to do better every time.
There’s nothing more frustrating than making a purchase and discovering you don’t know how to use the item you just bought. The situation can be equally upsetting for the business selling a product or service. If a customer doesn’t know how to use it, they won’t see its value—a recipe for churn. This is why customer tutorials are a valuable tool in your company's mix of marketing and customer support content.
