Long gone are the days when customer service was just a department and customer experience (CX) just a strategy. As more and more companies fight it out on the CX battlefield, customer service has evolved into an engine for growth. Organisations are continually looking for better ways to evaluate, predict, and improve the customer experience—and, as a result, their bottom line.

AI for employee experience means leveraging artificial intelligence technology to improve all aspects of the employee journey, including onboarding, performance, development, support from internal service teams and access to information to perform daily tasks. The key to running a successful business is creating an environment that fosters an exceptional employee experience (EX).

Recent technological advancements have empowered many organisations to finally offer the level of personalisation most consumers want. According to our research, 61% of consumers say the faster a company is to offer personalised experiences, the more likely they are to purchase from them. From that same research, 66% of consumers are also willing to share their data if it means getting more relevant and personalised experiences. However, with better personalisation comes great risk.

In the year since generative AI became widely available, the world has changed enormously. As of February, ChatGPT set the record for the fastest-growing user base. Once a novelty, generative AI now forms the baseline of different technologies. Even beyond technology, generative AI is asserting itself in finance, pharmaceuticals and art. With generative AI, there’s a strong sense that understanding how it can be used is uncharted territory.