As a product manager, have you ever had to say no to improving your app’s notifications because of how complex the project seemed? If yes, you’re not alone. At Courier, we frequently see product teams deciding not to work on notifications. And PMs aren’t making that decision because a good notification experience is not important for their SaaS product or service — quite the opposite.

Undoubtedly, there is exponential growth in the software-as-a-service (SaaS) industry. This prolific growth has been accelerated by the global pandemic in the last two years. According to a Gartner report, the SaaS industry has grown its revenue from $120.69 billion to $171.92 billion in just two years. This translates to a 40% growth recorded between 2020 and 2022.

Some people call them the “Sunday Scaries.” It’s that feeling in your stomach when you realize it’s Sunday night, House of the Dragon is over, and now you have to face the prospect of starting a new work week. You try to shake it off, realizing that wallowing in the same emotions every Sunday you used to feel on the last day of summer vacation is not only pointless but counterproductive. Monday, like Winter, is coming.

Building a creative, memorable brand may be more important than filing corporate paperwork and leasing office space. Without a highly recognizable identity that includes a narrative, an eye-catching logo, and a secure place in the culture, a business’s life expectancy may be shorter than people anticipate.

“It is the long history of humankind that those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin; English Naturalist. Emerging economies and the power of the internet are unlocking numerous investment opportunities for entrepreneurs. They can learn about international market conditions and draft a business expansion plan accordingly. However, commencing a business and growing it overseas are two discrete things.

As humans, we can learn from everything. Lessons about the human experience are everywhere if you’re open to them. If you’re a lover of nature like me, you know that it has a lot to teach us. In oceans worldwide, pods of humpback whales form veritable choirs, singing a unison song at 188 decibels. That’s louder than the roar of a jet plane flying only 100 feet away. But we humans, limited by our audio perception and utter lack of the whale’s use of language—pay no mind.