Teams | Collaboration | Customer Service | Project Management

Creating the perfect notification strategy is like walking a tightrope of constantly changing do’s and don’ts. Send too few, and you may fail to engage your user base. Send too many, and you may quickly annoy them. Utilize multiple channels for a more holistic strategy and risk overwhelming your user. Focus on a single channel, and they might not notice your messages timeously. Send your notification in the morning, and it could get lost amongst all the others.

It’s Women’s History Month, and we’re celebrating women in leadership all month long here at Asana. And strong leadership is critical to successfully managing a team—whether it’s one person, 10, or an entire company. Especially over the past year, which has been challenging in many ways, but also created unexpected opportunities.

“Do you want to make that a meal?” It’s the most common offer at a drive-through window, and one most of us say yes to. It’s also a great example of cross-selling hard at work. Next comes the inevitable follow-up: “Would you like to make that a large for a dollar more?” Of course you would. Bam. You’ve just been hit with the upsell.

In March 2021, the Mattermost server repository officially surpassed 20,000 stars on GitHub, and we couldn’t be more excited! Huge thanks to our community for their incredible support of the Mattermost open source project and their belief in the power of secure workplace messaging solutions built for developers by developers.

With the rise of remote work we are communicating online in more ways than ever, which is why ease of use and security have taken a front seat as many organizations grapple with maintaining productivity while protecting their data. The recognition comes as another accolade following the launch of our next-generation conferencing capability to scale and give customers better control of their data while supporting their workers' communication needs.

In late January 2021, CX executives and industry leaders gathered for an intimate conversation with CNN anchor Fareed Zakaria, author of 10 Lessons for a Post-Pandemic World, to discuss the challenges that business leaders currently face. Zakaria’s book spans political, socioeconomic, environmental, and public health considerations and shows us how business and world events are inextricably tied.

Freshworks is a multi-product SaaS company offering numerous products in the customer experience, ITSM and CRM space, including Freshdesk, Freshservice, Freshworks CRM and more products you can find on our website. As you might imagine, there are various capabilities like notifications and emails that each of these products must offer, instances where the technology involved is deep in terms of complexity. We would benefit as an engineering organization by solving them exactly once.