Teams | Collaboration | Customer Service | Project Management

These are painful customer experiences we can all relate to and top indicators of poor customer service according to Zendesk’s 2021 Customer Experience Trends Report. With 75% of people willing to spend more money on a brand that provides a great customer experience, companies now know that customer loyalty depends on delivering exceptional customer service. However, brands often go about trying to improve customer experience in the wrong way, despite their best intentions.

Boston, MA, 27 July 2021 – Vivantio, a leading provider of customer service management solutions, is a finalist in the 2021 SaaS Awards Program in the category Best SaaS Product for Customer Services / CRM.

When a customer contacts a support team, two things are top of mind—how quickly they can solve their problem and how fast a company responds to them when they need help. In recent Zendesk research, 73 percent of customers say their number one priority is a fast resolution, while 59 percent say it’s a fast response that matters most. Either way, it’s reason enough for companies to pay attention.

At a time when many businesses have moved online, building strong and trusting relationships has never been more important. Customers don’t just want to be sold to; they want to be valued. This is where the power of relationship marketing comes in.

In fact, according to Gartner, by 2022 70% of all customer interactions will involve emerging tools like chatbots, machine learning, and mobile messaging, up from 15% from 2018. Customer service automation has proven to reduce agent frustration and turnover, increase customer satisfaction and improve customer loyalty. Automation does not come without any challenges, however.

In SaaS companies, retention of customers requires more effort than onboarding a customer. These are the customers who were your active subscribers for a time and then resubscribed for the next period expecting quality services from your company. SaaS companies usually consume their quality time, money in working with the sales team and in creating new marketing strategies giving the least importance to the existing customers.

It’s no secret that the workplace has changed quite a bit over the past year. And the reality is that the future of how teams collaborate, communicate, and connect is still very much in flux. As companies navigate the uncertainty around reopening and tackle big questions when it comes to how and where they want to work, there’s a lot on the table: The answers, likely still forming, will look different for every company.

If you're using one of the big "standard-issue" service management platforms. You might be forced into some very costly Customer Service practices. For B2B companies, in particular, it is critical to be able to segment the allocation of your firm’s time and attention to your most valuable customers. The issues might include being able to address each customer with individual rules and to accommodate dynamic re-prioritization.