Teams | Collaboration | Customer Service | Project Management

How Token.io turned support data into a company-wide strategic asset | Zendesk Showcase 2025

At Zendesk Showcase London, Geckoboard CEO Tom Randle sat down with Chris Brogan, VP of Customer and Risk Operations at Token.io, for an eye-opening conversation about transforming support from a reactive function into a strategic powerhouse. The problem Chris solved:"I was the gatekeeper of data where I was getting a lot of requests from senior management... what's happening with tickets? What's going on with the customer journey?".

Unlocking Zendesk: Why the pending status is your most underrated feature

The pending status might be Zendesk's most underrated feature. Most support teams ignore it, but it can transform how your team manages tickets and protects your SLA performance. In this video, Jude explains exactly when to use pending status and how to set it up properly for maximum impact. What you'll learn: When to use pending vs keeping tickets open How pending status keeps agent views focused on actionable work Why tickets automatically reopen when customers respond How pending status pauses SLA timers (protecting your targets) Setup tips for views and follow-up automation.

How to Choose the Right Customer Support System for B2B Companies

In B2B environments, customer support is more than answering tickets—it’s about building strong, long‑term relationships with high‑value clients. A modern customer support system isn’t just software; it’s a strategic investment that impacts retention, revenue, and your company’s reputation.

Unlocking Zendesk: Auto-triage tickets with custom intents

Tired of waiting weeks for Zendesk to approve custom ticket sorting? This game-changing feature lets you create your own auto-triage rules in real-time! In this quick tutorial, Jude reveals how Zendesk's custom intents feature can revolutionize your customer service workflow. Whether you're running a charity, e-commerce store, or any unique business, you can now automatically categorize and route tickets exactly how YOU need them - not just how Zendesk thinks you should.

How Woolworths MarketPlus improved team performance and customer satisfaction with real-time data

Woolworths MarketPlus includes some of Australia’s most recognised marketplace brands including Big W Market, Everyday Market, and Everyday Rewards. With customer service teams spread across Melbourne, Sydney, and a large operation in Manila, maintaining high standards and fast response times is a daily challenge. For Kieran Boyce, General Manager of Operations, surfacing performance data to the right people at the right time was a growing concern.

Understanding Customer Support SLAs: Maximizing Satisfaction

We’ve all been there. Unlocking our phone, opening the Uber or Lyft app, and ordering a ride. When we do so, both the driver and rider are agreeing to certain terms and conditions: picking the rider up within a designated time frame, how much the trip should cost, an estimated arrival time, and delivering the rider to their destination safely. This agreement of sorts is similar to Service Level Agreements (SLAs), which ensures service obligations and promises are kept.

How to set up HubSpot notifications and alerts in Slack

Your sales team collaborates in Slack, but your CRM data lives in HubSpot. When deals progress or leads come in, you want your team to know immediately – but the individual transaction alerts offered by HubSpot only tell part of the story. Within this post, we'll cover the different ways you can get HubSpot alerts into Slack so that your team is always in the loop and able to focus on the job of selling.

How to set up Zendesk notifications and alerts in Slack

Getting timely alerts about your Zendesk support queue is crucial for maintaining great customer service. But if you've looked into Zendesk's native notification options, you've probably discovered they're quite limited for team-wide visibility. The good news is that there are several ways to set up Zendesk notifications that actually work for support teams. Whether you're using Zendesk Support, Talk, or Chat, getting the right notifications to your team can make all the difference.

How Simba keeps remote teams motivated with real-time data

Sleep innovation brand Simba uses Geckoboard to turn invisible support issues into immediate action, while keeping their distributed team engaged through healthy competition. Graham Paddon is Head of Customer Experience at Simba, the sleep innovation brand on a mission to solve the world's sleep crisis.

Improving First Response and Resolution Times in Customer Support: Strategies That Actually Work

Modern support leaders know this well: Customers expect fast, accurate responses no matter where they reach out—whether it’s via email, live chat, social media, or phone. The longer they wait, the more frustrated they become—and the more likely they are to churn. If you’re a support leader trying to meet these rising expectations, you’re not alone.