6 real-world tips for managing client expectations
When you’re running a business, it’s not all about bringing in new clients, but keeping the ones you have too. Managing client expectations is really no different. Of course, it helps to keep your current clients happy, but it also ensures you have enough room to bring on more. In fact, data shows retaining clients is overall more profitable than gathering new ones — and that’s why companies with higher retention rates typically bring in more money. Just how much more money?