Teams | Collaboration | Customer Service | Project Management

What is content marketing? A complete guide

When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.

How to find alignment on AI

AI’s starring role in workplace transformation is now undeniable. CEOs everywhere are asking senior leaders to create strategies for maximum AI impact, while frontline managers and their teams must navigate rolling out this new reality. AI feels like an imperative within all corners of the org chart. Eager to dig deeper, we turned to the latest research from Asana’s Work Innovation Lab, a think tank developing human-centered, cutting-edge research to help businesses evolve.

The 3 Keys to Thought Leadership That Drives ROI w/ Susan Baier

How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency? Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (with great results) and has seen it done poorly (with wasted time and money).

What is a citizen service platform? 6 best tools in 2024

At their core, government agencies function to deliver effective public services to the citizens. Its services and programs help people meet basic needs, respond to crises, address health and public safety concerns, and grow economically. The quality of these services plays a crucial role in shaping public trust. Whether it is about paying taxes or renewing a license, citizens expect transparent pathways, responsive services, and easily accessible citizen service platforms.

What is a Time Tracking System? Know the Benefits!

In today’s busy work environment, a time-tracking system is crucial. Imagine a group of dedicated people, each with specific responsibilities and due dates. However, with their best efforts, it seems there is never enough time to complete everything. This is an important problem for many people and companies. Fortunately, a time-tracking system is available to assist. Businesses that use this software can track exactly how much time is spent.

Customer First: Simplifying Ticket Management with TeamSupport

In today's fast-paced world, every second counts. Enhancing the efficiency of support teams is not just a necessity but a mandatory strategy for businesses aiming to thrive. It's all about optimizing the customer experience and ensuring that interactions are as seamless as possible. This is where a stellar support ticket system becomes indispensable.

3 ways extrovert bias stifles innovation

In fast-paced workplaces, it’s easy to assume that the loudest, most outgoing voices always have the best ideas. This assumption, however, overlooks the dangers of extrovert bias — the subtle (and often unintentional) tendency to favor the contributions of more vocal team members over those with quieter personalities. Extrovert bias imperils innovation by creating missed opportunities for breakthroughs. This leads to homogeneous solutions and can drive away valuable talent.