As published in business.com, June 2, 2020 There are two types of viewpoints when it comes to B2B (business-to-business) customer support. The first approaches B2B customer support as a cost center, or a necessary expense for running a business. After all, having a support team is required for your product, and it’s just something you need to have. The second thinks B2B customer support is a profit center.
At OneDesk we’ve been working on some big exciting new features, but at the same time we have been making updates to OneDesk with a few smaller, but very useful features. Here is a quick update on the latest improvements you may have missed.
Workativ’s new features are an all-round enhancement to dialogs, automations, and a big update for Slack and Teams. Take a look at the new features and enhancements this month, below.
For up-and-coming companies, seeing the business grow can be immensely fulfilling. Yet it can also be a bit unsettling—as customer service requests increase, it often falls on a single employee or very small team to manage them all. And for a business that’s working overtime to get a foothold in the market, going on a hiring spree doesn’t make much financial sense—and even if it did, that team likely wouldn’t have sufficient tools in place.
Businesses often narrowly focus on growth and what it takes to acquire a new customer. But the investment into nourishing existing customers and showing them appreciation pays dividends. In fact, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one and increasing customer retention rates by just 5 percent can increase profits by up to 95 percent.
For any business that provides a service, they are bound to be faced with support requests and inquiries. In these situations, having a helpdesk to track and manage these requests is crucial to staying on top of addressing customer needs in a timely fashion. But a good helpdesk tool is more than just a ticketing system. With this in mind, one client looked to OneDesk to meet this need, knowing that our feature set and capabilities go beyond ticket management.
When you think about your best customer service experience, what comes to mind? Maybe it was the barista who knew your name and just how you like your latte. Or that time you called customer service, and the agent sympathized with you, then went out of their way to fix the issue. An excellent customer experience can change the way you think about a company, and it can create real loyalty.
Time to put away that crystal ball. If anything, 2020 has taught us to embrace a certain level of unpredictability in our lives. And while a global pandemic probably didnʼt enter into most peopleʼs plans, one thing is sure: we will be feeling its impacts for the foreseeable future. No sprint to the finish line here. For support teams, this might feel a little daunting. And why not? Customers are reaching out in record numbers. Your team may still be working from home.
You might say this is one of the worst possible times to be growing a business, but that’s not necessarily the case. On our new Sit Down Startup podcast, we talked to founders about how a customer-focused approach can help you thrive even as the world transforms before your eyes. They shared their thoughts on customer experience, empathy and hope as we look to the future. Read on for a few lessons from some inspiring founders.
