So, you’ve written lots of powerful content, used your keywords, and added high-quality links. You should be on the way to SEO superstardom. Right? Not necessarily. Before you automatically assume your efforts will land your client at the top of search engine result pages (SERPs), you need to think about the nuts and bolts of your strategy. Achieving true SEO optimization that positively drives your search engine rankings takes constant checks and re-checks of your work. Are there errors?

As Marcus Lemonis put it, “If you don’t know your numbers, you don't know your business.” But how well does the rest of your team need to understand the numbers? You want them to feel invested in your mission and have clear goals, right? And many employees value the kind of leadership that gives them full transparency into what’s happening with the business.

Only 15% of project managers work on only one project at a time. In fact, the majority (59%) run between two and five projects at any given time. Couple that with the research that shows how project managers are expected to juggle all of their project tasks while exhibiting excellent technical, digital, and leadership skills, and it's enough to make your head spin. This might be challenging enough to pull off for one project at a time, but five?

Are you completing all the critical tasks that fall under the umbrella of an IT security audit? At Teamwork, we're all about helping professional services organize their important projects via the most capable and user-friendly project management software available today. That includes creating an IT audit checklist. Of course, creating an IT audit workflow with or without using Teamwork starts with understanding what an IT audit should accomplish.

“How should I structure my agency?” First, we’d like to be the first to congratulate you on asking the hard questions. This is one we at Teamwork hear a lot. Most recently it came up during our webinar with Refine Labs COO Megan Bowen on Mastering Agency Profitability. Organizational design is inherently not fun to think about. But whether your agency is brand new or you have hundreds of employees, the way you structure your agency is important.

Your client could be throwing out thousands of dollars per month on PPC campaigns by not checking in on them regularly. This is where your agency comes in. Beyond working with clients on their PPC strategies, strong project management is a key to success. Keep reading to uncover components of PPC project management, how you can build your project management process, and general best practices.

Agencies are responsible for helping their customers move the needle. If there are paltry results, then the agency probably won’t have those clients for long. No pressure, right? Fortunately, agencies that proactively plan their strategy and hone their focus can achieve results that make their clients jump for joy. Helping clients fill their pipelines, convert high-quality leads, and get new business takes a powerful account-based marketing (ABM) strategy.

Businesses trust their marketing agencies to help them find, engage with, persuade, and close the accounts they need to maintain success and sustainability. Instead of the “spaghetti against the wall” approach of gathering as many prospects as possible then narrowing in on the highest-quality ones, it makes sense to proactively target a client's ideal customer and create a personalized marketing strategy. This idea is the premise for account-based marketing (ABM).

Managing multiple pay-per-click (PPC) ad campaigns is tough. How tough? Well, according to PPCsurvey’s The State of PPC Global Report 2022, agencies face several major challenges: While we may not be able to soothe your clients' ruffled feathers for you, or make updates to buggy ad platforms, we can help you make your PPC campaigns run smoothly and perform better. How?

Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.