We often talk about the importance of customer service to today’s discerning customers. And while it’s true that we can't overstate the value of excellent customer service, it’s also true that there’s too much of a good thing when servicing customers. It’s called “overservicing,” and it can lead to diminishing returns for bottom-line-minded companies.
There are a lot of important metrics for agencies to track, and monitoring them is key to optimizing how you close deals. Your agency’s sales closing ratio is one metric that can tell you a lot about how effective you are at onboarding new clients — or converting qualified leads into new clients.
Your agency lives and breathes client work. It’s what powers your business model and keeps the light on. Creative client work can take all sorts of shapes and sizes, with short and simple projects running parallel to lengthy, deeply complex ones. Projects this varied and requiring an array of creative specialist skills are automatically difficult to track.
Looking to eliminate bottlenecks and streamline operations within your business? If so, then having a detailed approval workflow process in place is essential. With an approval workflow process in place, team members within your organization follow a predictable sequence of steps to process data. This improves efficiency while helping teams close deals in a timely manner.
Project management is a wide-ranging discipline that touches all aspects of a company’s projects and reaches into nearly every department. And that’s before you add client needs to the mix. As wide-ranging as project management already is, creative agency project management involves so much more. You have to keep team members on track and internal stakeholders happy, plus client relationships to nurture and client expectations to meet all along the way.
As a digital agency owner, it's critical to manage your team’s time efficiently, keep clients happy, and monitor your profitability if you want to grow your business into a successful agency. Without scalable processes in place, it’s easy to get lost in the confusing chaos of never-ending email threads, missed deadlines, and breakdowns in communication.
Social media projects require more than creating a social media calendar and calling it a day. Your team needs structure and organization to build effective social media strategies and campaigns. Clients need to know what’s happening. Followers wanted their messages responded to yesterday. Thankfully, there are solutions that address these challenges (and more).
Agencies know the importance of achieving their goals and meeting their timelines. It’s necessary to maintain healthy customer relationships and positive cash flow. This feat takes managing your work consistently at all levels. Projects can get stuck and falter without proactively planning, watching, adjusting, and following up. Project management tools are crucial in avoiding this stressful scenario.
As a business owner, you understand the value of project management. You need to be able to organize your team, assign tasks to people with the right skill sets, and prioritize your projects and clients. However, knowing how to meet demand and increase the profitability of your business can seem overwhelming. In order to maximize the available capacity of your organization, you need capacity planning.
Content marketing is a powerful force for generating leads and growing revenue, so it’s no wonder that 97% of businesses with established marketing efforts are also engaged in content marketing. Still, it’s one thing to do content marketing. It’s another to truly succeed with it. Many creative agencies are already engaged in content marketing, but their efforts aren’t as organized as they might like.
