Businesses trust their marketing agencies to help them find, engage with, persuade, and close the accounts they need to maintain success and sustainability. Instead of the “spaghetti against the wall” approach of gathering as many prospects as possible then narrowing in on the highest-quality ones, it makes sense to proactively target a client's ideal customer and create a personalized marketing strategy. This idea is the premise for account-based marketing (ABM).

Managing multiple pay-per-click (PPC) ad campaigns is tough. How tough? Well, according to PPCsurvey’s The State of PPC Global Report 2022, agencies face several major challenges: While we may not be able to soothe your clients' ruffled feathers for you, or make updates to buggy ad platforms, we can help you make your PPC campaigns run smoothly and perform better. How?

Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.

What exactly is project management? That seems like a simple enough question — but it's not really, is it? Good project management can transform processes and workflows at any agency, infusing direction and organization while reducing the chaos factor. At the same time, “project management” doesn’t mean the exact same thing to everyone — and it certainly doesn't look the same at every business.

“How much does email marketing cost?” This is probably the top question a brand considering an email marketing agency will ask — and they should. After all, staying within their marketing budget is crucial for businesses, especially smaller businesses with limited resources. But the value that your email marketing agency can offer these businesses is with its weight in gold.

Have you ever sat back and thought about just how many things have to fall into place for your agency to pull off a successful software engineering project? Planning, testing, measuring, refining… the list goes on. And somehow, you need to keep your team motivated along the way. What’s more is that no two software engineering projects are ever the same, with software specifications, end goals, audiences, and process activities varying from one to the next.

It can take up to nine months to develop fully functioning software. That’s an investment of almost an entire year — or more if the project is particularly complex. All successful software programs begin with an idea, but the process of transforming a simple idea into a functioning application is never easy. In fact, software engineering projects are arguably among the most complicated due to all the moving parts and the potential for things to go wrong. The good news?

As someone that manages client work, you’re no stranger to the importance of time. Whether you’re tracking time on a project, adding due dates to tasks, or logging time, the clock never stops. As we recently discovered, 57.8 million hours of time was logged last year alone! So to say time management is vital to a project’s success… that’s a no brainer.

As a HubSpot Diamond Partner and Teamwork Partner, Digital Reach is here to help your business solve the crisis of disconnection. With a proliferation of tools, teams often find themselves bogged down by manual tasks, disconnected data, and an overwhelming number of apps to manage customer relationships. This can lead to a reduction in productivity, team alignment, and ultimately, business growth.

There are lots of steps involved in SEO project management. Keyword planning is one of the most crucial parts of the process. You can propel your website content to the top of search engine results pages (SERPs) with the right keywords. To do that, it takes a lot of planning, strategy, and careful thought about which keywords to use and how to create content around them. That’s why we’ve created this guide.