Over the next decade, the job outlook for marketing managers is expected to grow by 10%, which is faster than the national average among all jobs. Why? Likely because this is a complex job that requires not just leadership skills, but creativity, vision, and a deep understanding of marketing concepts. When you look at everything that these managers do, you’ll discover that they hold so many responsibilities.

There are many moving parts when working as a digital marketing project manager, including running a brand’s campaign, working with its audience to keep them engaged and coming back for more, and collaborating with nearly every other department within a company. With so much at stake, it's not hard to see how poor organization and execution can hinder digital marketing project management success. So, how do you get it right?

Project management is a broad discipline filled with countless details and touching every corner of a project. Keeping on top of all those details, tasks, and people can feel overwhelming even in ideal circumstances! As more and more teams have gone remote these days, many project managers are experiencing a new layer of complexity as they delve into a new type of project management: remote project management.

According to HubSpot’s recent State of Marketing Report, social media is the top channel used for marketing, followed by websites. Digital marketing isn’t limited to just those arenas, however. There's also SEO to consider, paid marketing, strategic lead generation campaigns, email marketing — the sky's the limit. And with all the different digital marketing strategies popping up in e-commerce today, how do you keep track of marketing performance? With KPIs, of course!

Imagine being the CEO or chair of a large corporation. You’d never dream of signing off on an initiative that flushes 12% of your profits down the drain! Yet a lack of effective project management is accomplishing nearly the same thing across all industries: The Project Management Institute finds that 11.4% of resources invested in projects are wasted by projects failing to deliver expected results.

Did you know that a recent Project Management Institute survey shows that an average of 11.4% of investments are wasted because of poor project management? When you put that statistic in terms of marketing projects, it translates to money lost on ads that aren’t performing, campaigns that aren’t hitting targets, and projects that aren’t hitting deadlines. So, what’s the answer? It could be marketing project management software.

Businesses should always strive to have enough employees on hand to get work done well — and on time. Understaffing scenarios can lead to overworked team members, missed deadlines, and frustrated clients. But too many employees cause issues, too. If team members are standing around with nothing to do, labor costs will be higher than they should be. Not only that, but when team members don't feel useful, it can be demoralizing and may cause them to seek more engaging work elsewhere.

The marketing strategy for a B2B business tends to be a little different than that of B2C companies and presents its own unique challenges. Thankfully, plenty of excellent digital marketing tools can help B2B companies achieve marketing success. From tools designed to help you attract more website visitors by optimizing your site's SEO to email marketing tools and many more, there is no shortage of excellent marketing tools available for B2B companies.

There are little things we do at work every day, over and over. While it may only take a couple of seconds each time, if you repeat it dozens of times, the task wastes time — and time is money. This is why it’s crucial to streamline repetitive tasks by automating them. Automation apps give team members a simple way to increase the functionality of their workflow.

Marketers can successfully execute technology to help them accomplish cool things that expand their brand, reach more prospects, and facilitate sales in closing more deals. The key to making it happen is choosing the right tools. Anytime you’ve shopped for marketing automation tools you’ve undoubtedly dug through extensive lists of options. The sheer comparisons are enough to make you give up and keep doing things the old way!