There is only one way to measure whether a project is a success or a failure—with data. Thanks to project metrics (and the right tools to track that data), it's now easier than ever to crunch the numbers on previous projects to see where we went right and what task ended up causing a major delay. Project metrics give agencies the tools they need to track performance and spot problems before they become catastrophes.

With new technology and trendy platforms emerging all the time, it can feel impossible to know what services your marketing agency should offer. We all remember the Clubhouse hype at the beginning of 2021, right? But when was the last time you actually used the app? No one wants to position themselves as an expert in a channel or platform that won’t exist in six months. Still, there are thousands of marketing agencies out there, all offering the same thing.

Regardless of how big or small, determining project estimates for costs, resources, and time needed is really hard. The worst part is, it’s hard to know exactly how a project will pan out. Consider all of the unexpected hiccups that often happen like team members falling sick and budgets get slashed. Project estimates can’t just be pulled from the top of your head. They're complex because, well, your projects are often intricate too.