Teams | Collaboration | Customer Service | Project Management

There are many moving parts when working as a digital marketing project manager, including running a brand’s campaign, working with its audience to keep them engaged and coming back for more, and collaborating with nearly every other department within a company. With so much at stake, it's not hard to see how poor organization and execution can hinder digital marketing project management success. So, how do you get it right?

Project management is a broad discipline filled with countless details and touching every corner of a project. Keeping on top of all those details, tasks, and people can feel overwhelming even in ideal circumstances! As more and more teams have gone remote these days, many project managers are experiencing a new layer of complexity as they delve into a new type of project management: remote project management.

According to HubSpot’s recent State of Marketing Report, social media is the top channel used for marketing, followed by websites. Digital marketing isn’t limited to just those arenas, however. There's also SEO to consider, paid marketing, strategic lead generation campaigns, email marketing — the sky's the limit. And with all the different digital marketing strategies popping up in e-commerce today, how do you keep track of marketing performance? With KPIs, of course!

Imagine being the CEO or chair of a large corporation. You’d never dream of signing off on an initiative that flushes 12% of your profits down the drain! Yet a lack of effective project management is accomplishing nearly the same thing across all industries: The Project Management Institute finds that 11.4% of resources invested in projects are wasted by projects failing to deliver expected results.

Businesses should always strive to have enough employees on hand to get work done well — and on time. Understaffing scenarios can lead to overworked team members, missed deadlines, and frustrated clients. But too many employees cause issues, too. If team members are standing around with nothing to do, labor costs will be higher than they should be. Not only that, but when team members don't feel useful, it can be demoralizing and may cause them to seek more engaging work elsewhere.

The marketing strategy for a B2B business tends to be a little different than that of B2C companies and presents its own unique challenges. Thankfully, plenty of excellent digital marketing tools can help B2B companies achieve marketing success. From tools designed to help you attract more website visitors by optimizing your site's SEO to email marketing tools and many more, there is no shortage of excellent marketing tools available for B2B companies.

Marketers can successfully execute technology to help them accomplish cool things that expand their brand, reach more prospects, and facilitate sales in closing more deals. The key to making it happen is choosing the right tools. Anytime you’ve shopped for marketing automation tools you’ve undoubtedly dug through extensive lists of options. The sheer comparisons are enough to make you give up and keep doing things the old way!

Who should be on a digital marketing team? That’s an age-old question many marketing team leaders ask at each stage of an organization’s growth. Many factors will determine your digital marketing team’s structure — budget, size of your organization, business goals, and the list goes on. But there are still some core team members who will not only take your brand to the Super Bowl but also score the winning touchdown.