Digital marketing has changed significantly in the last few years. Anyone who tells you differently doesn’t actually spend time in many online spaces. And if the trends — what people consume, what types of ads work — continue, your digital marketing KPIs (key performance indicators) have to change with them. Whether you’re the head of marketing at a company or run your own digital marketing agency, the numbers are important.

Do you know that, in today's digital age, the success of your business depends more on your marketing plan than the quality of your products or services? The days of relying solely on word-of-mouth advertising are long gone; this tiresome practice has been replaced by the marketing plans that you have chosen.

Marketing is a challenging game. It’s tough enough to plan a social media project for one company. If you’re an agency? Well, get ready to polish your juggling skills because you’ll be keeping lots of balls in the air. Actually, social media project planning and management doesn’t have to be a juggling act. What you need is a solid strategy to plan and execute campaigns, plus software that helps with both planning and execution stages.

The world of digital marketing is an exciting and expansive one. It moves quickly, and businesses that use it well see an incredible return on their investment. It’s also an industry very friendly to freelancers. Whether you’re an experienced marketer considering stepping away from your in-house employee position or looking to pivot into something new entirely, freelance digital marketing is an attractive option to those with the right creative skills.

No matter the size or scope of your organization, there's a good chance that content creation is a key aspect of your marketing efforts. From blog posts and social media content to newsletters and everything in between, the right content can really define and elevate your brand image. Of course, great content doesn't just appear out of thin air; it takes a great deal of brainstorming, collaboration, time, and effort from your marketing team to put quality content into the world.

Over the next decade, the job outlook for marketing managers is expected to grow by 10%, which is faster than the national average among all jobs. Why? Likely because this is a complex job that requires not just leadership skills, but creativity, vision, and a deep understanding of marketing concepts. When you look at everything that these managers do, you’ll discover that they hold so many responsibilities.

According to HubSpot’s recent State of Marketing Report, social media is the top channel used for marketing, followed by websites. Digital marketing isn’t limited to just those arenas, however. There's also SEO to consider, paid marketing, strategic lead generation campaigns, email marketing — the sky's the limit. And with all the different digital marketing strategies popping up in e-commerce today, how do you keep track of marketing performance? With KPIs, of course!

Having a successful marketing plan is essential for any business. But creating one can be difficult, time-consuming, and expensive. In today’s world, success depends on being able to market your products or services effectively. But how can you achieve this goal if you don’t know where to start? That’s where a successful strategic marketing plan comes in.

Did you know that a recent Project Management Institute survey shows that an average of 11.4% of investments are wasted because of poor project management? When you put that statistic in terms of marketing projects, it translates to money lost on ads that aren’t performing, campaigns that aren’t hitting targets, and projects that aren’t hitting deadlines. So, what’s the answer? It could be marketing project management software.