Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.

“How much does email marketing cost?” This is probably the top question a brand considering an email marketing agency will ask — and they should. After all, staying within their marketing budget is crucial for businesses, especially smaller businesses with limited resources. But the value that your email marketing agency can offer these businesses is with its weight in gold.

There are lots of steps involved in SEO project management. Keyword planning is one of the most crucial parts of the process. You can propel your website content to the top of search engine results pages (SERPs) with the right keywords. To do that, it takes a lot of planning, strategy, and careful thought about which keywords to use and how to create content around them. That’s why we’ve created this guide.

Have you ever wanted to know exactly how effective your marketing campaigns are? Well, the answer lies in campaign trackers. Campaign trackers are powerful tools that enable marketers to monitor and measure the success of their campaigns in real-time. In this blog post, we’ll be taking a look at everything you need to know about using campaign trackers for your business.

We use emails for business all the time. Transactional emails to share pricing with a prospect, as a meeting follow-up, or as a notification that an item has shipped are common. Email campaigns differ from one-off emails and can make or break important company initiatives. And they don’t just happen: Hitting the right target at the optimum time with the perfect message is no easy feat. Email campaign management's many moving parts can be confusing to execute and oversee.

Ever see someone’s Facebook posts or Instagram stories and cringe? You know the ones. They follow the same lame script that was being used in 2018 (the last time that script actually worked). But what worked five years ago is now cringe-worthy. Hell, what worked a few months ago might be cause for cringe today. Social media trends change all the time. If you’re not paying attention, you’ll be left behind while others race on a completely different track.

If you run a marketing agency, you ask a lot of your proposals. Agency proposals are so much more than a few pages of a PDF. They’re old school newspaper hawkers shouting “Extra! Extra!” on the street corner. Not only do they have all the information, but they also need to get your attention and make the sale. That’s why agency owners need a proposal template that stands out.

Most agencies don’t have unlimited resources. They must use their time and budgets wisely to get the most bang for their buck. Reaching out to every contact via one-off emails is an inefficient (and unrealistic) communication method. So, how can your agency connect with its audience effectively without overwhelming your staff? It's smarter to keep up with your email marketing efforts, even with a small team, by building automated email workflows.

Is your marketing team spread way too thin? Endless email chains. Missed deadlines. Frustrated team members. Unhappy clients. Ah, the classic signs of insufficient marketing project management. We know them all too well. There’s a reason why marketers that are proactive about project management are three times more likely to report “success.” Are you struggling to exceed client expectations without totally burning your team out?