Customer Service Transformation: Embracing the B2B Service-Driven Era
Welcome to the first in a series of ten blog posts, drawing insights from the Vivantio eBook, The Complete Guide to Customer Service Transformation. We kick off the series discussing the evolution of B2B service trends, a shift that has significantly altered the conventional business landscape. In an era of digital dominance, labelling a business as a “service business” is becoming an obsolete distinction.