As shoppers trend towards becoming true omnichannel consumers, they’re opening both their real and virtual wallets. Consumers who blur the line between IRL and online shopping spend 70% more often – and about 34% more than people who shop exclusively in-store, according to McKinsey.
Delivering an outstanding customer experience (CX) has never been more important. In fact, according to the findings of the Zendesk CX Accelerator 2022 report, customers are even less patient now than they were a year ago when it comes to the quality of the interactions they have with companies. Failure to meet their expectations can also carry a heavy cost, pushing customers towards competitors, denting revenue growth, and reducing net promoter scores.
When someone makes an insurance claim, they’re under a lot of stress. Maybe their son just totalled the car or their house caught fire. It’s already a very bad day. Filing a claim might be the last thing on their mind when the unexpected happens. And if the claims process isn’t simple, it can add frustration to an already stressful time. Enduring that kind of bad experience can mean the end of a customer relationship.
Nobody likes losing customers. And for many businesses that made the shift to operating online during the pandemic, it’s been a challenge to connect with customers on a personal level. We’ve learned that the tools we use to connect can either hinder or help us. Fortunately, there’s a wide range of digital platforms that can help you understand your customers in a deeper and more meaningful way.
