Your product’s notification experience can make or break how your users perceive your application. That’s why getting the notification experience right should be at the forefront of product managers’ minds. But what, exactly, is a great notification experience for a mobile or web app? Here at Courier, we often hear this question from product managers.
Given how much value product teams can contribute to a company’s bottom line—in terms of making smarter decisions about what to build, and keeping the organization aligned around a shared set of strategic goals—finding the right product management software is a critical step in the path to company success. But which solution should organizations choose for their product teams?
With the phrase “product-led growth” popping up so often in business conversations these days, you’d think we would all have a shared understanding of what the concept means. But I’ve heard and read the product-led approach described differently many times. That’s unfortunate, and here’s why. I’m seeing a lot of product teams get overwhelmed and lost in the details of the product-led growth (PLG) approach.
First, congratulations. You’re investigating strategies to advance your career in product management, which means you’ve already found one of the most fulfilling and sought-after professions. Research cited by Career Karma found that the average product management professional rates their job satisfaction level at 3.7 out of 5 stars — “highly satisfied.” And Product Management made LinkedIn’s 2022 list of the Top 25 roles showing the most growth in demand.
So, you’re looking into a career in product operations. Smart move. Product Ops roles are quickly becoming must-haves in both large enterprises and growth companies beginning to scale. A May 2022 LinkedIn job search for “Product Operations manager” returned more than 7,000 open positions in the European Union, and 69,000 openings in the United States. In this post, we’ll discuss why the product ops profession has become so popular with businesses in all industries.
In an ever-evolving marketplace, companies have to constantly innovate new products or update existing ones to satisfy customers. A stagnant product line can lead to customers choosing newer or better products from competitors. Ideas drive innovation. But leaders have a tough time sorting through the hundreds of ideas from different concepts, teams, and products. Categorizing and prioritizing these ideas can help teams focus on the innovations with the highest potential for success.
Most Software-as-a-Service (SaaS) applications operate on a free pricing model. Meaning it’s easy as pie to create a seamless and natural hands-free sales process. All a customer has to do is to sign up and they have full access to the product. This already shows a natural leaning toward a product-led approach. Why perform sales pitches when your product can do it for you?
