Developing a product nowadays isn’t as simple as solving (or creating) a market’s need. You could identify a problem, create a product/service that solves that problem, use great marketing strategies, and still fail. While marketing, sales, customer service, engineering, human resources, and other company areas are important, the technical product management area has gained relevancy as it traverses the core departments of a company.
Maslow's hierarchy of needs is a motivational theory in psychology outlining a five-tier model of human needs as hierarchical levels within a pyramid. Maslow posited that human needs are hierarchical and that his pyramid lists the needs from most basic to the least basic. So, according to Maslow, one would start at the bottom and only when one's needs at that level are satisfied would one think about the next higher level.
A product journey is typically fraught with many technical, analytical, and design challenges. Your biggest defense against these challenges is a rock-solid team with passionate team players who are excited about learning and solving problems. While someone's years of experience, unparalleled technical knowledge, or effortless business acumen can seem fool-proof, it's important to remind ourselves that we are, in fact, human.
User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics.
Change management is a discipline that guides organizational improvement. It results in a permanent change as a result of observable shifts in behavior. It ensures that your organization learns and improves in a thorough, orderly and sustainable manner. Successful improvement projects require that individuals and groups are aligned, that they share a common vision, that they know how they will define success, and have a path to achieve it. Change management has three aspects.
Through decades of consulting for companies such as Apple, Bose, Roche, IBM, and others, we at TCGen Inc. have seen our share of product development snafus. We tend to see many of the same problems across organizations and across industries. Most of them are simple, all of them avoidable, and yet their effects are significant. Below are five of the most common product development pitfalls we have seen — and how to avoid them.
What is it like to work as a product manager for hybrid teams? A product manager’s day is rarely uniform, especially if they’re working in a different location from their team. If you’re transitioning from a co-located product manager role to a remote or hybrid environment, you’re in the right place.
