These days, there are a number of ways for customers to get the answers they need without direct interaction with an agent, including knowledge bases, community forums, and AI-powered virtual assistants. To add a personal touch, or when virtual tools do not result in a resolution, companies must still provide the option for customers to talk to a human.

It’s more critical than ever to deliver customer support in a timely and efficient manner. According to Forrester, customers are 2.4 times more likely to stick with a brand when their problems are resolved quickly. To achieve that level of responsiveness, your business needs live chat—providing a way for customers to interact with you at any time, day or night. But not all messaging and live chat software is created equal.