What does it take for a business to succeed? Regardless of your industry, lowering the cost of customer acquisition, increasing sales and customer retention are probably among your primary business goals. In a perfect scenario, your business interactions seamlessly acquire new customers, retaining current clients while upselling. However, in today’s fast-paced world, the customer journey has become shorter.

Want to learn how to measure employee productivity in the IT industry? It’s no secret that measuring employee productivity is one of the hardest things to do these days. As there are so many variables to keep track of, determining how well an employee is performing can be a very confusing process for most businesses. And when you’re dealing with the IT sector, this can become even more challenging! But don’t worry.

Have you ever asked someone for their phone number but then stressed about that first call? It can be daunting to pick up the phone and call a stranger, but it’s the only way to get to know someone. Discovery calls are the same way—somewhat daunting, but critical to building relationships with leads. They’re your chance to get to know the prospect and introduce them to your business.

Did you know that 77% of high-performing projects use project management tools? Despite the apparent connection between using project management software and great efficiency, adoption rates for these tools remain fairly low among organizations — only 22%. So, here’s the first piece of advice in this guide — for any digital agency that seeks to be groundbreaking, trustworthy, and competitive, project management tools are not an “if” or an afterthought.