Agency Time Tracking: What to Track and What It Tells You
Agency time tracking exists to answer one question: did the fee cover the work. A $12,000 monthly retainer at a $120 target rate funds 100 hours. Deliver 128 and the effective rate drops to $93.75, with 28 hours of over-servicing worth $3,360. Hours by client, by role and by activity are what turn a retainer into a margin number.