How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.

In 1966, Eliza was born. The brainchild of Joseph Weizenbaum and a team of computer scientists at MIT (Massachusetts Institute of Technology), Eliza is widely recognised as the world’s first chatbot. She was pretty basic compared to today’s chatbots but could identify key words in sentences and then ask questions back to the user based on that input.

OpenAI’s ChatGPT crossed more than 1 million users within a week. This is a testament to the immense potential of powerful language models. ChatGPT is currently available for research preview, but numerous experimental features were introduced using the GPT3.5 base model architecture. These advancements are propelling the transformation of conversational AI towards a human-like experience.

Chatbots are a great way for companies to keep up with growing customer expectations. As AI-powered solutions get more sophisticated, customers are more open to chatting with a bot. Indeed, Zendesk’s CX Trends 2022 Report found that 69 per cent of customers are willing to interact with a bot on simple issues. And with good reason. Bots are fast and responsive. Plus, it’s a lot easier to be there for your customers with a chatbot on your team.

The financial and banking industries have undergone remarkable growth in recent years. Banking Technology, or FinTech, is a cutting-edge program created for the financial sector to give their customers next-level customer support via chatbots. The goal of chatbots for fintech is to provide clients with the most flexible assistance possible while also serving as a guidance channel to help them better understand their demands.