The last two years have proven that customer-first businesses must be flexible to thrive. That means meeting customers where they are—and where they haven’t been able to be. How do you, as a business, satisfy the human need for social interaction amid physical distancing? How do you nurture brand loyalty when you can’t work off of facial cues? And—keeping your ultimate goal in mind—how do you convert interactions into sales and ensure a good experience remotely?

Although most agents enjoy solving customer problems, the pandemic has put them under a new kind of pressure. Mix frustrated customers, soaring query volumes, budget cuts, and new remote work setups, and you’ve got a recipe for burnout. In 2022, many businesses recognize the importance of workplace mental health, and are taking steps to ensure the well-being of their teams.

It is no secret that, worldwide, interest in cryptocurrency is skyrocketing. Research from the University of Chicago research group NORC revealed that, within the past 12 months, 13% of Americans bought or traded cryptocurrency. In comparison, 24% of Americans invested in stocks over that same time period. Major companies are now accepting cryptocurrency as payment, and, in a “milestone for the cryptocurrency industry,” the first U.S.

If you’re reading this, you probably have a solid idea of what’s required for a strong sales team: The question is: which members of your team are handling all of this? If you expect your sales representatives to handle this avalanche of logistics while also closing deals, you’re setting yourself up for some seriously burned-out teams and major issues with efficiency. The secret to a successful modern sales team isn’t the closers—it’s the people behind the scenes.

At this point in the sales market, there’s no such thing as a truly unique company or product. With hundreds of overlaps in product types, product features, company values, and overall pricing, it’s challenging to stand out from the crowd and even harder to do so without blowing your budget. Value chain analysis lets you pinpoint the costs and values of every aspect of your business so that you can put your best foot forward and increase your profit margin.

When someone mentions direct sales, your first thought might be of a well-intentioned friend hawking health powders and supplements for some multi-level marketing company. While technically direct selling, that image doesn’t come close to describing the impact of the direct sales model. If you’ve waited in line for the new iPhone in front of the Apple Store, you’ve participated in direct sales.