In 2022, omnichannel will replace multichannel as one of the top strategies for brands to reach digital-first consumers in a highly personalized manner. The 2022 CX trends report confirms this statement. How do the two differ, you ask? Omnichannel customer engagement uses data points from several channels (like email, SMS, and in-store interactions) to craft a cohesive chronological customer journey, while multichannel takes a siloed approach to manage the channels it makes available to customers.

In Netomi’s latest “Support Superheroes” webinar, Netomi’s Can Ozdoruk sat down for a virtual chat with Alexandra da Silva Rodrigues, Radisson Hotel Group’s Strategical Advisor for Global Contact Centers. The two discussed emerging customer service trends in the travel & hospitality industry, managing the ticket surge during COVID-19, and the ‘human’ touch in digital support.

You’re looking for a sales position and scouring the job postings. But it seems like every role requires at least one year of experience, which you might not have. Before disqualifying yourself from a sales career, you should know that your experience doesn’t have to come from an actual sales job—you just need to understand how to transfer your current skill set to the position you’re applying for.

What is the most important thing you can do to reduce churn and increase word-of-mouth referrals? The answer is obvious, but it’s often overlooked: improve your customer service. No matter how awesome you think your product is, or how skilled you think your team is, what your customers are most likely to remember is the direct interaction they have with your company.

As we enter 2022, we must reflect on how the digital-first experiences of the last two years have redefined our future. Based on increased demand, businesses are meeting customers in the digital realm more than ever and seeking to offer a service experience that respects the individual behind the screen. Consumers fundamentally haven’t changed—they want their service needs met as fast as possible.

It may seem like technology is dominating the world of sales today. But no matter how many ways we find to digitize workflows, save time, and cut costs, nothing has been invented yet that can replace genuine human-to-human interaction. The buyer-seller relationship can be the cornerstone of customer loyalty. Plus, it’s a gold mine of opportunities for cross-selling, SPIN selling, and upselling.

If your B2B business is aiming to grow in 2022 (whose isn’t?) then chances are that your sales team is chasing new business. It’s a reasonable strategy – new business acquisitions means more revenue. But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this strategy is plugging a hole of capsized revenue left by more churned customers than acquired ones?