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How customer sentiment analysis improves the customer experience

There are three key pieces to the customer experience puzzle: A customer-first approach, a clear understanding of the voice of the customer (VOC) and a company-wide determination to excel. In this article, we’ll explore how customer sentiment analysis helps boost the customer experience by elevating the second piece – VOC. You’ll come away knowing everything you need to get started with customer sentiment analysis and to provide an excellent experience for your customers.

Making work from home sustainable

What is the difference between energy consumed by 1,000 employees in an office vs. energy consumed by 1,000 remote workers in their homes? It’s complicated. Companies that have performed a sustainability audit probably know how much power the office consumes. They may have designed the building to run on renewables or to conserve energy. They may have tracked recycling and composting. But when much of their workforce is remote, how can they evaluate their sustainability programmes?

5 digital banking customer experience trends to consider for 2023

Banks that consistently optimise the customer experience grow 3.2x faster than competitors that don’t. And with over 50% of consumers reporting that they’d switch to a competitor after a single unsatisfactory interaction, customer experience has never been more important for any industry. Here are some trends and best practices to help guide your CX strategy – and drive customer relationships that last.

From the Customer's lens: Order to cash - the Issue of integration in manufacturing

Many of the largest manufacturers have grown through acquisition, and this means bringing together so many different business processes, making the decision on what to consolidate, and what to keep separate, often challenging to say the least. Many manufacturing business processes– such as order to cash– weren’t originally intended to be joined up. That has often resulted in a lack of visibility around the pre-sales and post-sales experience.

How AI can help manufacturers revamp their supply chains and be more sustainable

There has been plenty for the manufacturing industry to be concerned about in recent times. The ongoing effects of the pandemic and, more recently, the war in Ukraine have exposed supply chain vulnerabilities that are forcing companies to adapt quickly. Those who don’t, are faced with the unwelcome prospect of being unable to get their goods onto store shelves or being left with a costly overstock in their warehouses.

How upgrading and maintaining software can improve productivity

We all know that we should keep our apps and devices up to date. From adding features to fixing problems, updates help ensure that everything works as it should. Yet many businesses put off updating their software, often sticking with old systems until they fail. There are many reasons for this, including cost, time, fear of change, and that old chestnut: if it ain’t broke, don’t fix it.

9 ways AI can help you communicate better with your customers

From chatbots to intelligent routing systems, AI is transforming how companies communicate with customers. According to Servion Global Solutions, artificial intelligence (AI) is set to power 95 per cent of all customer interactions by 2025. And it’s not just businesses that love AI: Zendesk’s CX Trends Report 2022 revealed that two-thirds of customers approve of AI for making their lives easier, saving time, and improving their overall experience.

How CRM integrations strengthen your CRM solution

A recent MuleSoft survey found that the average business uses almost 900 different applications—but only 28 per cent of those applications are integrated. This means employees are wasting huge amounts of time switching between apps, searching for information, and entering data manually. But there’s a better way.