For millions of Birchbox customers, there’s nothing quite like that moment when they crack open their personalized package of beauty products. And whether members are discovering the perfect color lipstick, lathering up great-smelling shaving cream, or calling customer support to resolve a billing issue, we want every interaction to be as personal and satisfying as opening that box each month.

More and more companies are looking to differentiate themselves with exceptional customer service and support. In fact, a recent Forrester report found that customer service is a top priority for 72% of companies. If your company is looking to improve its customer service, but you’re not sure where to start, you’ve come to the right place.

We’re wrapping up summer and preparing for fall with some brand new integrations.

For support team leaders wrestling with how to help customer service teams perform at the highest level, it can be helpful to keep a simple concept in mind: always assume positive intent, that agents will act in the best interest of others (namely, your customers). It’s a baseline belief in your team members’ desire to show up every day wanting to help each other, serve the business, assist customers, and get better at their craft.

Implementing your technology solution is a major milestone for any business—and if you’re there, you should celebrate. This key step, however, is just the first step in your journey. No doubt, your business is going to evolve, and the technology you rely on to support it must evolve with you.

We’re closing out July with some great new apps.

Why are companies increasingly competing on customer experience? Think about how high the bar’s been raised by disruptive brands like Uber and Amazon—we’ve latched onto innovative concepts like on-demand transportation and same-day deliveries as though they’ve been around for decades, proving that customers aren’t averse to change when it results in greater convenience.

Every company dreams of amassing a huge fan base of intensely loyal customers, but true customer loyalty is hard to earn and doesn’t happen overnight. It takes time and dedication. Many companies struggle to answer the question: What exactly does real customer loyalty look like? And the next logical question is: How can a business build customer loyalty?

The steady rise of customer expectations is central to every conversation about customer service. The most successful companies are taking ongoing and proactive steps to meet those expectations, which can vary by industry and demographic, through thoughtful omnichannel support offerings, empathetic agents, and great analytics.

Most companies understand the importance of implementing omnichannel support—however, despite efforts to provide customers with a seamless experience, 85% of organizations still have fragmented channels. This is especially problematic for businesses since a cultural shift is underway, driven by millennials who have little desire to get support over the phone, instead preferring text or messaging channels.