Mark Sanborn once said: "Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers, and business." In the agency world, how you implement change is just as vital as the specific changes you make. It's a classic case of the journey being as important as the final destination.

Almost 30 years ago, Bill Gates made the famous proclamation that "content is king." A lot's changed since the days of dial-up internet and web pages that look like a freshman web developer's end-of-semester project. But when it comes to digital marketing, it's still “long live the king!” That's why 70% of marketers state that content marketing is a key pillar of their overall marketing strategy.

If your organization plans to join the nearly 75% of businesses that offer a hybrid work model, take time to create comprehensive guidelines. With a hybrid work policy, you can avoid common issues with flexible work arrangements, including: Developing a policy that works for both management and employees doesn’t have to be difficult. In this article, you’ll find everything you need to get started, including a hybrid work policy template and suggestions for what to include.

Whether you’re building a remote-first business or you’re transitioning to a hybrid model, a work from home policy is crucial for setting expectations and establishing guidelines. Over the past decade, our fully remote team has grown to 100+ employees in 31+ countries. The Time Doctor team knows first-hand just how important it is to create a clear policy for both employees and managers.

How hard have you worked to make your digital marketing agency a success? You probably need a nap now just thinking about it. But don’t shut your eyes yet, because we need to talk about digital marketing contracts — a key element of agency success. No matter how hard you work, a weak marketing services agreement can tank your efforts, erode your profit margins, and even threaten your agency’s long-term viability.

Hiring a remote team has many advantages, from increased flexibility to decreased capital expenses. Yet remote work environments also have several downsides that, if left unchecked, can seriously compromise performance and even reduce retention rates. After 10+ years of working remotely—starting long before working from home became the norm—the Time Doctor team knows all the ups and downs of this work model.