How to Plan and Manage an eCommerce Website Personalization Strategy
E-commerce has grown into a saturated market. Nowadays by the time visitors have landed on your eCommerce website they’re likely to have seen similar products to yours in a number of different styles, varieties and prices, and all being offered by a multitude of different brands. So how can you differentiate your website from your competition to better engage and convert visitors? The answer is website personalization.