Every Product team likes to run their product management processes their own way. We all know that. Prioritization, workflows, dependency management, and sprint planning all look and feel a bit different depending on the team. Yet, when you need to collaborate and share information you still want your entire team to work from the same source of truth. That’s quite a challenge! To help achieve this we are rolling out two new features we are very excited about: Saved Views and Shared Views.

Since the beginning, Basecamp has been marketed as a project management and collaboration tool for small businesses (or small teams inside larger businesses). However, over the years we’ve also heard from thousands of people who use Basecamp outside of work. They’ve gone off-label and turned to Basecamp to help them manage all sorts of personal projects too. No surprise there – it really works!

As Product people, we all know how important our product roadmap is. It allows us to connect product strategy to a timeline, outline what’s coming when and clarify why you are doing things. But we heard from many of our customers that they expect for more, so we’ve revamped the roadmap. Now, it doesn’t only tell everyone what you’re planning to do, it also keeps track of the actual progress of your development teams so everyone is informed on what actually happened.

It’s clear that feedback can – and should – be a critical part of the product management decision making process. When planning your product strategy it is essential to find out what real users think and then strike a balance between coming up with your own innovative ideas, reacting to market trends and taking customer opinions into account.