Product development process defined: An 8-step guide
As cool as it would be to open a magic room and have an exciting new product waiting for you, reality just doesn’t work that way. Developing a successful product takes effective planning, research, lots of work, probably some arguments, and learning from your inevitable wrong turns. And, just like your agency doesn’t jump into projects without a plan, you can’t develop new products without a process (well, you can, but it won’t be pretty).