As a leader in the productivity and work management software space, the team at Asana knows a thing or two about effective strategic planning. So it makes sense that Asana’s marketing department relies on their own product to map out, track, and report on their key initiatives. Leading this effort is Isaac Payne, Asana’s Head of Digital, Marketing Operations and Analytics. Payne’s role is multifaceted.

When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.

Pay-per-call advertising is a type of media buying in which companies pay for incoming phone calls caused by certain marketing efforts. Pay-per-call lead generation is necessary for digital marketers who want to make more money. Whether or not you are already familiar with affiliate programs that pay daily, PPC affiliate marketing is something that you must be knowledgeable about. In this article, we will talk about the most famous and best pay-per-call companies you should know about.

People won’t give you their email addresses for no reason. If someone approaches you and asks for your contact details just because would you give those to them? I’m sure you won’t. To get access to quality leads, you must build rapport before asking for their emails. Lead magnets help with this. But they need to be relevant and compelling enough for your prospects to be willing to get them in exchange for email addresses.

Efficiency is the buzzword of this ever-changing AI era. For marketers, this means maximizing the return on every single dollar they spend. It’s no different when it comes to managing effective campaigns that drive engagement and, ultimately, revenue for your company. At Asana, the revenue marketing team approaches campaigns with a focused and structured design. The foundation needs to be sturdy and well-adapted to the dynamic nature of their work.

Content marketing is a juggling act. Often, you’re working on several projects at once where you’re simultaneously managing stakeholders, reviews, and approvals across the organization. In the process, it’s easy for things to get lost in the shuffle. But there’s a smarter way to work. With the right tools and systems, you can streamline your business’s content marketing into a smooth, efficient operation.

Marketing campaign management is the process of coordinating all the moving pieces of a campaign, from planning to launch. Learn why effective campaign management is essential, and how to streamline your process into seven key steps. Marketing campaigns can be big, unwieldy projects. With many stakeholders, teams, and deliverables to coordinate, launching a successful campaign can feel like a herculean task. But it doesn’t have to be so hard.