Although time travel is still a figment of our imagination, our latest release will give you the illusion of going back in time. Picture this: You’ve given your team member a much deserved promotion for their hard work on a big project and amidst the happy celebrations, you’ve forgotten to change their billable rate on said project.

Managing client expectations is an essential part of delivering positive experiences. If you are leading a service-based business and do not know how to manage client expectations, you are setting yourself up for failure. From the outset, you should attempt to manage client expectations through communication and visibility. This article will explore practical ways in which you can keep all parties aligned. ‍ ‍

In project management, there’s a critical skill that sets the exceptional apart from the average: client management. It’s not an optional add-on anymore—it has emerged as an essential pillar of a project manager’s role. Think of it this way: If your project is a finely tuned machine, your clients are the engine powering it.

Client relationship building is the lynchpin of business growth and sustenance. It is the harbinger of rewarding customer experiences, meaningful interactions, customer loyalty, brand credibility, and improved reputation. As such, it comes as no surprise that 73% of business leaders attribute client relationship management as a direct link to success.

Maintaining client relationships and preventing churn is a never-ending battle for most companies, B2B and B2C alike. Based on our users’ experience, we’ve identified that client churn is most commonly linked to low work output, lack of innovation, and employee engagement. Preventing client churn is not only a key profitability driver, but it can also contribute to expansion and acquisition through referrals and relevant case studies.

Pop quiz: How much of your agency’s revenue comes from clients? If you didn’t answer “all of it,” the percentage is still pretty high, right? (And if it’s not — well, we want to know your secret!) Without clients, an agency can’t continue to pay its people or keep the lights on. This reality isn’t lost on managers and CEOs, and if asked, just about every one of them will say their agency is customer-centric.

Good client experiences in the agency world aren’t always the norm. Here’s how to make them yours. Horror stories about poor client experiences make the rounds online, in friend circles, and between colleagues. These stories can include anything from a lack of communication to being scammed out of money for deliverables. Either way, your brand reputation extends beyond just your work; it encompasses the entire client experience.