Teams | Collaboration | Customer Service | Project Management

Asana

Marketing project management: How to structure your strategy

Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.

What's New in Asana | November 2023

Welcome to the November edition of What's New in Asana. This month is all about Asana Intelligence. See how AI has joined the team. First, summarize the highlights from tasks with smart summaries. Create subtasks based on the key action items, too. Next, write clearer, more compelling responses that strike the right tone with smart editor. Let Asana Intelligence auto-generate and fill custom fields based on the data in your project with smart fields.

Asana + Hubspot Integration: Streamline enterprise sales and marketing workflows

Discover how the Asana and @HubSpot-CRM integration empowers teams, from fast-paced startups to large enterprises, to streamline sales and marketing initiatives, enhance pipeline conversion rates, and close more deals. This integration allows for centralized project management, cross-functional collaboration, and improved process improvement methodologies, ensuring that strategic goals are met efficiently and effectively.

6 tips for operations leaders to optimize their organization's tech stack

A tech stack full of redundant tools puts employee efficiency and financial health at significant risk. Take a proactive approach and discover the steps you can take to trim, consolidate, and optimize your organization's tech stack. Organizations are grappling with an overwhelming number of tools—323 SaaS applications on average—leading to fragmented workdays and diminished productivity.

12 need-to-know statistics to harness AI in operations

Operations leaders are at the forefront of driving innovation and fostering long-term growth. With the ever-changing business environment and current emerging technologies, it's crucial that they also stay ahead of AI in the workplace. The Work Innovation Lab, a think tank by Asana, conducted research and found that operations leaders are AI realists—they see the technology’s vast potential and acknowledge its complexities.

How to create a winning marketing plan, with 3 examples from world-class teams

A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

Project management software and tools: Your best picks for 2023

Project management software connects teams, enabling everyone in the organization to prioritize the work that matters most. Software that fosters this type of high-level collaboration is essential for most companies. But at a glance, many of the tools organizations use have seemingly similar features. Use our guide to narrow down your choices and understand which tools are best for different types of companies. If you manage work, you’re a project manager. But that wasn’t always the case.

SWOT analysis: Examples and templates

A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It’s used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own. Looking for a way to separate your organization from the competition?