Teams | Collaboration | Customer Service | Project Management

Asana

8 key features to look for in a work management platform

The way we work isn’t working. Work is scattered, tools aren’t syncing, and teams are suffering from app overload and technology fatigue. But there’s a smarter way. With an enterprise work management platform, you can connect all organizational elements–from the smallest daily tasks to the most complex company goals—for a more integrated, seamless way of working. The challenge comes in choosing the right platform. That’s where this guide comes in.

13 Marketing Trends and Strategies for 2024

From newspaper ads to artificial intelligence, marketing trends come and go as technology and consumer preferences change. That means marketing leaders can’t always rely on tried-and-true best practices. Instead, anticipating future trends is essential to maintain your edge and develop effective marketing strategies. 2024 is set to be more interesting—and challenging—for marketers than ever, bringing with it a wave of new technology and consumer behaviors.

To-do lists: 15 tips to make an effective to-do list

Everyone loves checking things off a to-do list—but if it’s not done right, your to-do list can cause more harm than good. In this article, we offer concrete tips to help you set your to-do’s up for success, including how to effectively capture, organize, and prioritize tasks. Read on to take your own list to the next level, so you can stop worrying about misplaced notes and start checking things off.

What's New in Asana | December 2023

Welcome to the December edition of What's New in Asana. First, automate your workflows more easily by adding a condition to your rules with conditions and branching. Use branching to allow the rule to run in different scenarios with different actions. Next, use a rule to automatically set a task's title and description. Finally, add a bundle directly to a project template so that every project created from that template will also include the workflow features in the bundle.

Data reveals workers are craving fewer, yet more impactful collaboration tools

Almost half (45%) of workers want more guidance from their organisation on how to collaborate effectively with teammates. 74% of workers advocate for the use of a standard set of collaboration technologies across the organisation, suggesting the recognized pains of "app sprawl".

Marketing project management: How to structure your strategy

Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.

What's New in Asana | November 2023

Welcome to the November edition of What's New in Asana. This month is all about Asana Intelligence. See how AI has joined the team. First, summarize the highlights from tasks with smart summaries. Create subtasks based on the key action items, too. Next, write clearer, more compelling responses that strike the right tone with smart editor. Let Asana Intelligence auto-generate and fill custom fields based on the data in your project with smart fields.

Asana + Hubspot Integration: Streamline enterprise sales and marketing workflows

Discover how the Asana and @HubSpot-CRM integration empowers teams, from fast-paced startups to large enterprises, to streamline sales and marketing initiatives, enhance pipeline conversion rates, and close more deals. This integration allows for centralized project management, cross-functional collaboration, and improved process improvement methodologies, ensuring that strategic goals are met efficiently and effectively.

6 tips for operations leaders to optimize their organization's tech stack

A tech stack full of redundant tools puts employee efficiency and financial health at significant risk. Take a proactive approach and discover the steps you can take to trim, consolidate, and optimize your organization's tech stack. Organizations are grappling with an overwhelming number of tools—323 SaaS applications on average—leading to fragmented workdays and diminished productivity.