Creative production is the process of transforming creative concepts into tangible outputs. Learn how to bring creative visions to life in six steps. Cutting through the market noise with high-quality creative assets is essential to setting your brand apart. Whether it’s captivating video content, compelling graphics, or innovative digital campaigns, every creative asset is a chance to capture your audience’s attention—and keep it.

Strategic planning is a process through which business leaders map out their vision for their organization’s growth and how they’re going to get there. In this article, we'll guide you through the strategic planning process, including why it's important, the benefits and best practices, and five steps to get you from beginning to end.

Like the ingredient list on a recipe card, a bill of materials (BOM) lists what's required to complete a project. Though typically used for product manufacturing, BOMs can benefit software developers, engineers, and even marketing and sales teams. In this guide, we’ll cover the different benefits, types, and best practices for writing your bill of materials.

An onboarding process is a structured approach to welcome new hires and set them up for success. When done right, onboarding helps new employees learn quickly, grow in their roles, and understand why their work matters. Learn about the benefits of great onboarding and how to achieve them, plus create your own onboarding process with four simple steps.

Standard operating procedures (SOPs) map out how your company or team performs a specific procedure or work process. You can use SOPs to improve communication and consistency among team members and make training easier for new hires. Read on to learn how to write an SOP. The most efficient teams have processes for everything, from best practices to naming company file folders. Teams perform these processes routinely and get better at them over time.

Timeboxing is a simple but efficient time management method where you set an allotted time to work on a task, then evaluate your progress afterward. This gives you valuable control over your schedule. Because the timeboxing technique is so versatile, you can apply it to both project management tasks and your day-to-day to-do lists. We’ve all had that 30-minute task that spirals out of control and takes up a whole day’s work.

A perceptual map is a chart used to illustrate where a product or brand and its competitors are positioned according to consumer perception. Learn how your brand can unlock industry insights through perceptual maps and identify paths into new marketplaces. When it comes to positioning your brand or product in the marketplace, consumer perception is king. But for marketers, it can be difficult to distinguish between your actual position and where you perceive yourself to be.

Managing resources effectively is crucial for large enterprises to succeed. As organizations grow in size and complexity, work that was once manageable becomes a multifaceted challenge as more projects, cross-functional teams, and objectives enter the mix. Often, enterprise leaders find themselves tackling demands and shifting priorities to maintain efficient and effective resource management.