Teams | Collaboration | Customer Service | Project Management

Marketing operations describes the function of overseeing an organization's marketing program, planning, and strategic activities. By bringing team members with unique skill sets together, you can build a strategy that meets your most important goals. Learn four steps to create an effective marketing operations strategy, plus why it matters. Operations management is a crucial part of any organization because it keeps everyday processes running smoothly.

Scope creep happens when stakeholders add more deliverables or push back deadlines. This can delay the project timeline, and bring team morale down. But scope creep is preventable. In this article, learn how scope creep happens and what you can do to stop it. Picture this: you’re hard at work on a project and its deliverables. Suddenly, you get an ask to add another deliverable. It wasn’t in the original plan, but it’s easy enough to do, so you agree.

A goal is an achievable outcome that is generally broad and long-term while an objective defines measurable actions to achieve the overall goal. Find out the real differences between the two to inform your team’s strategy. When it comes to leading a team, setting goals and objectives helps you achieve your desired results. From large business goals to small daily objectives, these methods help set your team apart from the competition.

Employee empowerment is more than a buzzword—it’s the key to creating a happy and productive team. Learn why empowerment is essential, plus try five concrete strategies to give your team the support, agency, and confidence they need to thrive at work. Think of the last time you accomplished something on your own. Maybe you learned how to fix your computer, do your taxes, or play an instrument.

The landscape of IT is evolving rapidly, influenced by remote work, advancements in AI, and other significant factors. To understand the current state and anticipate the future trajectory of the IT field, The Work innovation Lab, a think tank by Asana, partnered with Firstbase—the leading provider of flexible work equipment management for remote and hybrid workers—and Sierra Ventures—an early-stage venture capital firm investing in the future of enterprise technology.

Work styles refer to the unique ways that people get their work done. By determining your team members’ work styles, you’ll be better equipped to motivate them and set them up for success. In this article, we explore some common work styles and walk through how you can fit together on a team. Workplace collaboration isn’t always a walk in the park. However, bringing diverse minds together can also be a very powerful thing.

Motivated people are happier and more productive at work. If you’re trying to build your motivation levels, you don’t need to listen to a motivating podcast—what you need is clarity. When you understand the impact of your work, you’re more motivated and ready to get work done. In this article, you’ll find tips on how to get and stay motivated as an individual team member and manager. Let’s face it—it’s unlikely you can make every day at work be your best.

The Stage Gate process divides your project into stages and gates, which serve as progress checkpoints. You can use this methodology to prevent project risk and streamline communication. Plus, learn how to use the Stage Gate process to clarify project tasks and improve project outcomes. The Stage Gate process prevents project risks by establishing areas for review at every stage of the project lifecycle. It is most commonly used in product development to ensure products are at their best before launch.

As an IT executive, you’re at the core of the company’s collaboration, working at the intersection of people, processes, and product. And more than likely, you’re not doing it alone. To better understand the IT leader’s pivotal role in driving innovation and operational efficiency across the company, The Work Innovation Lab, a think tank by Asana, recently surveyed and interviewed IT professionals, including top execs from industry leaders like Google, Slack, and Okta.

As technology evolves and AI creates new ways to innovate and streamline work, operations professionals find themselves at a crossroads. AI isn’t just a concept—it’s changing how organizations work, right here, right now. But there are two sides to the coin. While AI presents unprecedented opportunities, it also comes with challenges.