A good customer service strategy can be extremely rewarding in the age of social media. People love to publicly acknowledge when they’ve had a memorable customer service experience. On the other hand, poor customer service can make them forget all the good experiences your company has offered. Building an airtight customer service strategy is the best way to weather the demands of today’s savvy customers.

Goals are crucial for team performance and satisfaction at work. They’re also the building blocks for your business’ vision, and help your team translate that vision into reality. But setting the right goals is a fine art, and if you’re not careful it can cause more harm than good. To help you get it right, here’s a curated list of goal setting resources.

You and your team want to make the company vision a reality. To do this, you of course need a well-defined strategy. But you also need to make that strategy crystal clear for the whole company. And your team needs to feel excited by it, pull in the same direction, and have the power to take consistent action. While most companies already aspire to work like this, it’s hard to achieve in practice. Here are some of the challenges you may be up against.

Contact centers collect a range of customer data, from common support questions to customer satisfaction surveys. However, they often lack the processes to take immediate action on this data. Collecting real-time customer feedback enables service teams to instantly act on a negative interaction and save the relationship.

For millions of men, dressing with confidence is a lot easier said than done. Nothing gets in the way of looking and feeling good like sweat stains or being stuck in stiff, restrictive shirts. Whether customers are finding the perfect fit for the office, hitting the links on the golf course, or chatting with customer support for care instructions, we want every step of the customer journey to be as high-quality as our shirts.

Together we’re better. We know that we are at our best when we work with partners to deliver great customer experiences for mutual clients, whether that’s ensuring that help desk software has been optimized for workflow efficiency, training agents on how to forge better connections with customers, or simply assisting clients in their efforts to improve the health of their support organization.

Delayed passengers clustering at an airline check-in counter looking for answers. Someone with billing issues navigating a phone tree after a stressful emergency room visit. The person with the mispronounced name crankily grabbing their cup from the cafe queue. We know these experiences—we may have even lived and breathed them, and the feelings they trigger, ourselves.

Technological advancements have the uncanny strength of pushing over top-performing apps down the hill. Innovation brings in better utilities for the benefit of the user community. Skype seems to be weathering that for quite some time before being on the way out, almost.